New colors in the mortuary industry

Like most cultures, Japanese funerals are somber affairs. After the terrifying natural incidents of 2011, the funeral home Nishinihon Tenrei approached to the I&S BBDO ad agency, to create an ad to buck the trend of muted colors prevalent in the mortuary industry.
I&S BBDO responded with this unprecedented figure of a skeleton made with pressed flowers that overtly celebrates the cycle of life by introducing color and elements of nature that are often avoided in such services.
The image was considered so successful it went on to win a design merit award from the 2013 One Club Awards. Congrats!!

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